Adidas – Adiverse

adidas - adiverse

virtual footwear wall

Project Overview

Creative and conceptual development of the first virtual Footwear wall for Adidas.  ‘AdiVERSE’ holds over 4,000 shoes with endless combinations, all accessible on screen and viewed in their own interactive 3D environment. The project run by Start JG was extremely ambitious so we approached Intel with the user journey & conceptual animation of the wall I created – they immediately saw the potential and pushed for Beta. It’s now in their flagship store in Oxford street London and their plans are to release it to further stores in the year.


This concept won the Business Innovation Award in the Etailer of the Year category of the World Retail Awards. The judges said:
“This project perfectly embodies what digital and interactive can offer a global brand like adidas. Connects retail design and ecommerce seamlessly and turns a mundane process into retail theatre. Not only designed beautifully, but it connects to the consumers needs.”

adidas - adiverse


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