Barclays

Barclays

O2 Arena Branding Promos

Project Overview

Working with Start JG, Barclays plan was to evolve the O2 into a contactless arena, which would mean more ATMs available, contactless payment systems and priority lanes – Making it quicker and more convenient for customers.

We created a series of short promo ads based on the strap-line ‘You’re never far from a Barclays ATM at The O2.’ We shot 4 different Barclays customers with their card in hand crowd surfing – we tracked in different lighting and text in post giving the illusion they were at different live events.

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