Dubai Airports

Project Overview

Start JG started rebranding Dubai Airports in 2010, using their full mix of specialisms – brand, environments and interaction – in support of the UEA’s goal of becoming the region’s top transport hub. The brand mark represents Dubai Airports as being at the heart of Dubai, connecting it to the outside world and facilitating its status as the modern centre of world trade. I looked at the moving side of it and experimented deconstructing the logo, trying out different routes, before the final logo was designed.