Land Rover Discovery

Land Rover

The All Terrain Response Room

Project Overview

The new Land Rover Discovery is capable of traversing the most extreme terrains and conditions on the planet. We created the All Terrain Response room to let passengers explore how the car responds and adapts to different environments. The passengers use the in-car ‘All Terrain Response’ switch to select their journey and are then taken on a ride across their choice of five terrains through dramatic landscapes. Passengers were immersed in another world with stunning 180 degree landscape films, surround sound audio, and articulated suspension, all from a driving point of view.

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