Nissan CES 2018

Nissan CES 2018

Brain-to-Vehicle technology animation

Project Overview: Nissan’s Brain-to-Vehicle (B2V) technology

Working with the very talented team at Signal Noise, we designed and animated an informative animation that demonstrates Nissan’s development of
Brain-to-Vehicle (B2V) technology. The main objectives were to stimulate social media conversation and drive awareness to Nissan’s event stand at CES 2018.

The purpose of this technology is to predict a driver’s behaviour in advance and provide appropriate driving assistance. Not only does this provide safety benefits in terms of faster hazard response, it also makes for a smoother and more precise driving experience by enhancing the driver’s own ability to read and respond to the road conditions. For more in depth detail about the technology see the videos below.

Nissan's Research centre

Brain-to-Vehicle technology explanation

Bloomberg

CES 2018 Nissan overview

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