range rover

Range Rover L405

Projection mapping reveal

Project Overview

In a unique experience for customers collecting their new Range Rover, a stunning visual story is told using seven projectors which beam 4K resolution imagery onto their car whilst it revolves on a turntable in a specially designed auditorium. This was the first time projection mapping has ever been attempted on a moving vehicle, the slightest change in vehicle specification meant the projectors had to be recalibrated so the image would fit. The example on the right was an earlier work in progress animation we produced.

Art Direction

The film on the left shows the Art direction and detailing of this amazing reveal. The film is split into storyboard chapters showing the creative production of this truly stunning car designed by Land Rover.

We produced rough anamatics of how the car would sit on the turntable and how the film projection could work.

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