Rolls Royce

Rolls Royce

Phantom Series 2 Reveal Film

Project Overview

Imagination helped Rolls Royce unveil their new Phantom Series 2 at the New York motor show by producing a digital to physical reveal. The film was based around the Phantom being picked up in an unknown destination in New York, then following its journey across town to the venue, showing glimpses of detail as it played through. Finally the car arrived in the film, its lights turned off and camera flashes from the film linked to the real camera flashes of the car below the screen, connecting the digital to the physical.

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