Royal Bank of Scotland

The future is network collaboration

Project Overview

Working with Sapient, the brief was to create an RBS internal animation explaining how their new app for Regional Managers will help customers network and grow their businesses in the future. Here is an excerpt from the script explaining in more detail,

…say an RBS customers wants to expand their market and is searching for contractors within their industry and local region…the RM’s  (Regional Managers) will be able to utilise the entire pool of RBS network businesses to find all the relevant contractors within that industry that can help…
…then the RM can help the business understand ‘follow the money’ advanced analytics… which explain the payment trails of similar manufacturing expansion projects so that they can see the best way forward…

Working as creative lead the project was very organic and actually helped mould the development of the app through the script.

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