Salesforce Innovation

Seamless Commerce: A Cross-Cloud Solution

Magic Mirror technology using MuleSoft integration to connect Salesforce

Project Overview

Today’s customers are engaging with brands in more ways than ever before. And they want every in-store, online, and mobile interaction to be easy, relevant, and consistent. Brands that want to survive and thrive in the age of unified commerce must integrate and innovate their retail systems fast – or lose customers.
With Seamless Commerce, brands can preview how customers see their favourite products, shopping cart, and latest promotions – no matter when, where, or how they’re interacting with retailers 

Salesforce Innovation – a 360 customer view extended to brick and mortar

The journey started with commerce cloud, customising a generic template and redesigning the UX / UI  for a touchscreen shopping experience branded ‘Miroir.’ The innovations team purchased a Mirror, a TV, RFID readers / tags and a touchscreen frame and hand built this amazing experience to showcase what can be achieved with Salesforce. We used MuleSoft to connect Commerce, Service and Marketing Clouds with in-store devices to create a seamless experience that will change the way customers shop.
Commerce Platform, Geofencing Marketing, Dynamic Shopping Window, Magic Mirror and Sales Assistant App are all part of this great Multi-Cloud demo. 
With innovative technologies like Magic Mirror and Shopping Assistant, Seamless Commerce tracks in-store interactions and merges them with digital insights for a complete 360 view of the customer. 

Watch the 5 stage seamless commerce experience which utilises multiple clouds starting from online shopping at home to in-store magic mirror purchase….

Seamless Commerce Touchscreen Demo

Go to market demo for sales

Demo on show at Salesforce London

Appirio meeting space next to the ExCel

Seamless commerce display graphics for demo

Graphics split into banners

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