TV2 | YLE

TV2 | YLE

Channel Branding for TV2 in Finland

Project Overview

A vibrant channel rebrand for Finnish TV channel TV2 | YLE.  One of the main factors of the brief was that Finland is in a state of complete darkness for half the year, so they wanted to keep it bright and upbeat. We used organic lines of different weights to form the identity and used the same theme through out the other genres within the channel.

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