Barclays

Project Overview

Collaborating with Start JG, Barclays aimed to transform the O2 into a contactless hub. This upgrade would include more ATMs, contactless payment options, and dedicated priority lanes, enhancing convenience and speed for customers.

We developed a set of brief promotional ads with the tagline, “You’re never far from a Barclays ATM at The O2.” The ads featured four different Barclays customers, each holding their card and crowd surfing. We filmed them in various lighting conditions and added text in post-production to create the effect of different live events.