Barclays

Collaborating with Start JG, we provided Barclays with a compelling series of branch service animations. Initially, the brief was to produce stunning illustrations for in-store marketing, with no mention of including animated content. I proposed incorporating a brief narrative into each final in-store poster, developed an animatic, and Barclays embraced the concept. We reversed the process from the completed artwork and crafted a series of engaging short animations showcasing the services Barclays offers.