Dubai Airports

In 2010, Start JG began rebranding Dubai Airports, leveraging their expertise in branding, environments, and interaction to support the UAE’s objective of becoming the leading transportation hub in the region. The brand mark symbolises Dubai Airports as the central nexus of Dubai, linking it to the global network and underscoring its role as a contemporary centre for international trade. I explored various approaches by deconstructing the logo and experimenting with different concepts before finalising the design