Mazda

Project Overview

We developed the creative and conceptual framework for the CX-5 live drive experience, aiming to introduce Mazda’s first-ever augmented reality (AR) test drive. This innovative experience was integrated with social media platforms like Facebook, allowing users’ friends to view the drive and select challenges for them to complete.

Virtual 3D elements were projected onto the driver’s windshield and aligned with the road surface through satellite tracking. Drivers had to navigate these obstacles and tackle various challenges, including slalom, gear, and braking tests. The results were then compiled and sent to the driver’s mobile app and shared with friends on Facebook.

We presented this concept through a video to Mazda, and they were thrilled with the idea! They are now in the process of prototyping to bring this concept to life.