Wipro - Helix
21 hour 3D immersive event
Project Overview
Appirio produced “Helix 2021” to replace their usually extravagant showing at Dreamforce, which was cancelled due to Covid-19.
Helix 2021 was a 21-hour spectacle of virtual presentations, networking and engaging activations.
Key elements:
– Digital platform for participants to log-in, network and connect with Appirio sales team.
– Primary broadcasts will serve as the focal point of the experience.
– Club Experience will contain engaging activations and robust opportunities for networking.
– Gifting experience for Appirio Elite.
Consumer Bronze winner at the 2021 EX awards Best Pandemic-era Virtual Experience
https://www.eventmarketer.com/article/winners-2021-ex-awards-and-edtas/