Range Rover

Project Overview

The latest Range Rover comes packed with gadgets that rival those in a Bond car, and the aim was to showcase these features in an innovative way to new customers. For the Royal Ballet School launch night, we designed an interactive touchscreen installation to achieve this.

We developed a sleek infographic overlay that uses delicate lines to follow the car’s body and surroundings, highlighting the new Range Rover’s features. The line animations and tracking were crafted using After Effects and Cinema 4D.