Range Rover L405
Projection mapping reveal
Project Overview
Customers picking up their new Range Rover are treated to a one-of-a-kind experience where a captivating visual narrative is projected onto their car using seven 4K resolution projectors. As the vehicle spins on a turntable within a specially designed auditorium, the imagery adapts dynamically. This marked the first attempt at projection mapping on a moving vehicle, requiring recalibration of the projectors with each slight change in vehicle specifications to ensure a perfect fit. The image on the right showcases an earlier version of the animation we created.
Art Direction
The film on the left showcases the art direction and intricate detailing of this impressive reveal. It is divided into storyboard chapters that illustrate the creative process behind this breathtaking car designed by Land Rover.
We created rough animatics to demonstrate how the car would be positioned on the turntable and how the film projection would function.