Rolls Royce

Project Overview

Imagination assisted Rolls-Royce in unveiling their new Phantom Series 2 at the New York Motor Show through a digital-to-physical reveal. The film depicted the Phantom being collected from an undisclosed location in New York and tracing its journey across the city to the venue, revealing details along the way. The climax of the film featured the car arriving with its lights off, and camera flashes from the film synchronised with the actual camera flashes of the car beneath the screen, seamlessly blending the digital and physical worlds.